Cameron Fleming is a strategist.

I’ve done

2019 – today

Strategy Director Forsman & Bodenfors (Toronto, ON)

2018 – 2019

Associate Strategy Director Forsman & Bodenfors (Toronto, ON) — formerly KBS

  • LG
  • Ontario Power Generation
  • Seneca
  • The Keg Steakhouse + Bar
  • Canadian Women’s Foundation
  • Institute of Corporate Directors

I lead strategy on the Ontario Power Generation, Seneca, LG, Canadian Women’s Foundation, and Institute of Corporate Directors businesses. That means everything from brand, social, and content strategy to research and communications planning.

2015 – 2018

Associate Creative Director/Copywriter KBS (Toronto, ON)

  • The Keg Steakhouse + Bar
  • LG
  • BMO Bank of Montreal
  • BMO Insurance
  • PC mobile
  • Ontario Power Generation

I lead day-to-day work creative on The Keg, guiding a team of other creatives. I celebrated geeks for LG. On BMO’s personal and commercial, wealth, and insurance businesses, I brought Sir John A. Macdonald back to life to sell investing to Millennials and helped put the final nail in the coffin of retro banking.

2014 – 2015

Associate Creative Director/Copywriter McCann Erickson (New York, NY)

  • American Airlines
  • Nikon
  • Cigna
  • Lockheed Martin

I wrote winning pitch campaigns for Cigna and Lockheed Martin. I created the “I am Generation Image” campaign for Nikon and “America Says Ahhh” for Cigna. My work was covered by the New York Times (twice), Adweek, AdAge, Good Morning America, Slate, Creativity, Campaign, and TIME.

2012 – 2014

Senior Copywriter McCann Erickson (New York, NY)

  • American Airlines
  • Nikon
  • Nasdaq
  • Mastercard

I brought back the glamour of transcontinental air travel for American Airlines with “The Legend is Back,” and celebrated the magical moments behind every great image for Nikon.

2011 – 2013

Adjunct Instructor New York University (New York, NY)

I taught Internet Copywriting in the School of Continuing and Professional Studies.

2008 – 2012

Copywriter Ogilvy (New York, NY)

  • Siemens
  • TD AMERITRADE
  • Castrol
  • Six Flags
  • Sara Lee
  • Domtar

I created (and coded the app for) Six Flags’ first Facebook campaign, the Tournament of Thrills. For Siemens, I wrote the long-running “Somewhere in America” campaign, revealing the hidden impact of Siemens technologies across America.

I’ve learned

2006 – 2008

Master of Arts in Advertising University of Texas at Austin (Austin, TX)

I studied all facets of advertising, including media management, qualitative and quantitative research, account planning, strategic communications, brand management and, yes, copywriting. I was a teaching assistant for Creative Strategy, the creative portfolio sequence, and Public Relations Writing.

2001 – 2005

Bachelor of Arts (Honours) in Political Science with a minor in Journalism Dalhousie University (Halifax, NS)

2019

Canadian Securities Course Canadian Securities Institute (Toronto, ON)

2017

Strategy Boot Camp Miami Ad School (Toronto, ON)

2010 – 2012

Advanced Study, Sketch Writing Upright Citizens Brigade (New York, NY)

I’m good at

Thinking globally

I’ve written ads for the United States, Canada, China, Germany, South Africa, the Middle East. I’m used to working across timezones.

Learning things

I’m used to working on complicated, brain-busting accounts — and making them simple. I love to learn my clients’ businesses.

Designing campaigns

As both a strategist and a creative, I’ve built campaigns with a thousand moving parts and made sure they all moved together.

Speaking creative

I know how to inspire creatives to do their best work — after all, I used to be one. And while I may no longer be a copywriter, I can still write that way.

Finance

Other ad folks dread finance. I like it. I’ve worked on products as simple as chequing accounts and as complicated as low-volatility ETFs.

Presenting

I know how to tell a clear and compelling story and I make beautiful decks. I present with confidence to people whose titles start with Chief.

I’m bad at

Gastroenterology, French-Vietnamese fusion cuisine, parallel parking, football quarterbacking, forensic accounting, frisbee golf, the cello, piloting multi-engined aircraft, tomatoes, Charlton Heston impersonations, arranging countries by order of land mass, topiary, and high-rise steelworking. But I’m willing to learn.

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