2015 – today
Associate Creative Director/Copywriter KBS (Toronto, ON)
- The Keg Steakhouse + Bar
- BMO Bank of Montreal
- BMO Insurance
- PC mobile
- Ontario Power Generation
I lead day-to-day work creative on The Keg, guiding a team of other creatives. I celebrated geeks for LG. On BMO’s personal and commercial, wealth, and insurance businesses, I brought Sir John A. Macdonald back to life to sell investing to Millennials and helped put the final nail in the coffin of retro banking.
2014 – 2015
Associate Creative Director/Copywriter McCann Erickson (New York, NY)
- American Airlines
- Lockheed Martin
I wrote winning pitch campaigns for Cigna and Lockheed Martin. I created the “I am Generation Image” campaign for Nikon and “America Says Ahhh” for Cigna. My work was covered by the New York Times (twice), Adweek, AdAge, Good Morning America, Slate, Creativity, Campaign, and TIME.
2012 – 2014
2011 – 2013
Adjunct Instructor New York University (New York, NY)
I taught Internet Copywriting in the School of Continuing and Professional Studies.
2008 – 2012
Copywriter Ogilvy (New York, NY)
- TD AMERITRADE
- Six Flags
- Sara Lee
I created (and coded the app for) Six Flags’ first Facebook campaign, the Tournament of Thrills. For Siemens, I wrote the long-running “Somewhere in America” campaign, revealing the hidden impact of Siemens technologies across America.
2006 – 2008
Master of Arts in Advertising University of Texas at Austin (Austin, TX)
I studied all facets of advertising, including media management, qualitative and quantitative research, account planning, strategic communications, brand management and, yes, copywriting. I was a teaching assistant for Creative Strategy, the creative portfolio sequence, and Public Relations Writing.
2001 – 2005
Bachelor of Arts (Honours) in Political Science with a minor in Journalism Dalhousie University (Halifax, NS)
Strategy Boot Camp Miami Ad School (Toronto, ON)
2010 – 2012
Advanced Study, Sketch Writing Upright Citizens Brigade (New York, NY)
I’m good at
I’ve written ads for the United States, Canada, China, Germany, South Africa, the Middle East. I’m used to working across timezones.
I’m used to working on complicated, brain-busting accounts — and making them simple. I love to learn my clients’ businesses.
I know how to code. I know digital from the top of the funnel to the bottom. I can convey a big idea in six seconds or 140 characters.
I studied comedy at the Upright Citizens Brigade and performed in sketch comedy festivals across the U.S.
A 107-page creative deck? No problem. I’ve built campaigns with a thousand moving parts and made sure they all moved together.
To misquote David Mamet, “A, always, B, be, P, presenting.” I’m comfortable presenting to audiences with titles starting with C.
I’m bad at
Gastroenterology, French-Vietnamese fusion cuisine, parallel parking, football quarterbacking, forensic accounting, frisbee golf, the cello, piloting multi-engined aircraft, tomatoes, Charlton Heston impersonations, arranging countries by order of land mass, topiary, and high-rise steelworking. But I’m willing to learn.