Cameron Fleming is a copywriter and creative director.

The Keg. Why not tonight?

Helping guests feel celebrated, every day of the week

Calendars don’t matter. People do. After all, if you care about someone, why would you only celebrate them on their birthday? Why would you only celebrate your business associates after they sign the deal? Or only tell your mother you love her on Mother’s Day?

The Keg is a place you can go to feel celebrated any day of the week, any time of year. You don’t need a special occasion to feel special. We captured that spirit in a new tagline, The Keg’s first in 20 years: Why not tonight?

Copywriter
Claudia Kloc
Art Director
Caroline Sierra-Bornais
ACD/Copywriter
Cameron Fleming
Senior Art Director
Ryan Walton
Chief Creative Officer
Matt Hassell
Agency
KBS Toronto
Directors
Jon + Torey

“364” :15

It’s not her birthday. But why let the other 364 days go to waste?

ACD/Copywriter
Cameron Fleming
Senior Art Director
Ryan Walton
Chief Creative Officer
Matt Hassell
Agency
KBS Toronto
Directors
Jon + Torey

“Tuesday” :15

Sometimes, it all starts with your coworker asking, “What are you doing tonight?”

ACD/Copywriter
Cameron Fleming
Senior Art Director
Ryan Walton
Chief Creative Officer
Matt Hassell
Agency
KBS Toronto
Directors
Jon + Torey

“No Reason” :60

Everyone has a reason to go to The Keg.

Copywriter
Claudia Kloc
Art Director
Caroline Sierra-Bornais
ACD/Copywriter
Cameron Fleming
Senior Art Director
Ryan Walton
Chief Creative Officer
Matt Hassell
Agency
KBS Toronto
Directors
Jon + Torey

“The Most Canadian Word” :30

For Canada’s 150th birthday, we asked Keggers to name the most Canadian word. Hint: It’s not hockey.

ACD/Copywriter
Cameron Fleming
ECD/Art Director
Laura Kim
Chief Creative Officer
Matt Hassell
Director
Kobi Ntiri
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