Cameron Fleming is a copywriter and creative director.

We used a 360° Facebook panorama to feature all 18 cocktails.

The Keg. Summer cocktails.

Introducing the summer bar menu to guests who live on Instagram

On its summer menu, The Keg was introducing more cocktails than ever before. Eighteen in all — including five without alcohol, the first-ever mocktails at The Keg. So we created a social campaign to run throughout the summer and give every cocktail its due. We created Facebook posts, Instagram how-to-videos, a flat-lay teaser showing all the ingredients in all the cocktails, and even a 360° Facebook panorama featuring all 18 drinks in one image.

ACD/Copywriter
Cameron Fleming
Senior Art Director
Ryan Walton
Chief Creative Officer
Matt Hassell
Agency
KBS Toronto
Photographer
Michael Alberstat
Director
David Quach
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Tools and ingredients for making cocktails.
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We’re getting ready. This summer, there will be more ways than ever to celebrate at The Keg.
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Grown-up drinks for grown-ups who don’t
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Finally, nonalcoholic cocktails that aren’t named after a child actress. Enjoy our first nonalcoholic cocktail menu this summer at The Keg.
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Now everyone has something to toast with.
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You don’t need to drink to feel celebrated at The Keg. Introducing our first nonalcoholic cocktail menu, new this summer at The Keg.
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Sun’s out, gin’s out
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A warm day is always a good time to celebrate with pals, and our refreshing Gin Rivers cocktail is just the way to do it.
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Tools and ingredients for making cocktails.
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Fresh berries. A splash of rosé. What could be more summer than a Rosé Tequila Spritz at The Keg?
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Tools and ingredients for making cocktails.
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Sunny sophistication in a chilled cocktail class. The Chamomile Honey Martini is the iced tea of martinis.
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thekegsteakhouse Patio weather calls for a cocktail to match — like the Rosemary Blackberry Limonata. Here’s how we make it.
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thekegsteakhouse It’s the perfect cocktail for long summer nights. Here’s how we make our new Bourbon Blackberry Smash.
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thekegsteakhouse At the end of a warm summer’s day, celebrate with a cool summer cocktail: the Summer Gin Sour at The Keg.
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thekegsteakhouse Here’s how we make every summer evening effervescent with the Ginger Peach Fizz.
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