Cameron Fleming is a copywriter and creative director.

BMO. Bank like it’s 2017.

Announcing the end of retro banking

The ’80s are back. We've got ’80s music. ’80s games. Even an ’80s president. But one thing isn’t coming back: retro banking. Nobody pays for their groceries with a personal cheque anymore. So why are people still being charged throwback bank fees? This digital and social campaign introduced BMO’s fee-free online banking plan.

ACD/Copywriter
Cameron Fleming
Senior Art Director
Ryan Walton
Executive Creative Director
Laura Kim
Agency
KBS Toronto
Animation
Tantrum
The video above is as released. The posts below are agency versions and did not run exactly as shown.

Facebook campaign

BMO logo
Bank fees are such a throwback.
Like      Comment      Share
The way you bank has changed. Why haven’t your fees? Bring your banking to BMO and never pay retro bank fees again.
BMO logo
Bank fees are such a throwback.
Like      Comment      Share
Cassettes might come back someday. Retro banking never will. It’s time to make bank fees a thing of the past too.
BMO logo
Bank fees are such a throwback.
Like      Comment      Share
These days you bank online, just like you do everything else. So why are you still paying fees like it’s the 80s?

Throwback Thursday

We drew from BMO’s extensive corporate archives to create a Throwback Thursday campaign on Instagram. Each artifact would have allowed us to talk about a different aspect of the offer, while celebrating the spirit of BMO’s 200th anniversary.

BMO logo
Archival image of a woman withdrawing cash from an old ATM
    
bmocanada Our first InstaBank ATM, 1974. Switch to BMO and we won’t charge you a fee even for using someone else’s ATM. #tbt #retrobanking
BMO logo
Image of a vintage BMO credit card imprint machine
    
bmocanada When was the last time you paid using one of these? You bank like it’s 2017. So why pay fees like it’s still 1987? Switch to BMO. #tbt #retrobanking
BMO logo
Image of a vintage BMO pen on a chain
    
bmocanada Banking in the 80s meant lots of paperwork — not to mention fees. Switch to BMO and stop paying retro fees. #tbt #retrobanking
BMO logo
Image of two vintage BMO MasterCard cards
    
bmocanada Some of our first credit cards. Now you can switch to BMO and pay no fees on the credit card of your choice. #tbt #retrobanking
BMO logo
Image of a vintage BMO savings passbook
    
bmocanada People used to keep track of their transactions in one of these. Now you bank online. So why are you still paying fees like it’s the 80s? #tbt #retrobanking
Home