Cameron Fleming. Copywriter.


BMO SmartFolio: Invest online. Not alone.

When we asked investors how they felt about investing online, the answers were vivid. People talked about walking into the lion’s den. Or finding themselves naked on the street. Or being lost at sea.

We needed to show people that with SmartFolio, they can invest for themselves without investing by themselves. So we brought their fears of online investing to life, whimsically — and then showed how they no longer apply. The campaign included both preroll and quick social videos for Facebook and Instagram.

ACD/Copywriter: Cameron Fleming / Senior Art Director: Ryan Walton / Creative Director: Laura Kim / Director: Jon + Torey

“1. Using the formula below, calculate the value of a call option in which the underlying asset is an equity that does not pay dividends and has a volatility of 0.31, with an exercise price of $67 expiring in one year. The interest rate is zero and the price of the stock is $60. Show your work.”

Facebook campaign