Cameron Fleming is a copywriter and creative director.

BMO Insurance. The easiest way to be a hero.

Selling life insurance to people who don’t want to think about life insurance

Millennials don’t buy life insurance. But they should — especially if they have families. So we created a campaign to reach young parents on Facebook. Our multi-layered retargeting approach raised awareness for BMO Insurance, introduced the EasyTerm life insurance product, and closed the sale.

ACD/Copywriter
Cameron Fleming
Senior Art Director
Ryan Walton
Executive Creative Director
Ian Mackenzie
Agency
KBS Toronto
Director
Wade Sherman

“Wind”

Our awareness-level video introduced the little-known BMO Insurance brand.

“Glasses”

Our product-level video narrowed in on one particular BMO Insurance product, EasyTerm life insurance.

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