Cameron Fleming. Copywriter.


Cigna: What Parents Do.

What do parents do? We asked their kids and got all kinds of responses. But without a doubt, the most important thing parents can do for their kids is to take care of themselves. That’s why it’s so important that Cigna covers 100% of the cost of preventive care.

ACD/Copywriter: Cameron Fleming / ACD/Art Director: Calvin Lyte / Creative Directors: Larry Platt & Lea Ladera / Director: Douglas Gautraud

“Sing us a lullaby at night. A lullaby at night.”

Social content

In fact, the kids gave us so much material we didn’t want to leave any of it on the cutting room floor. So we produced these short videos to be shared on Cigna social channels. This time, we asked a different question: how old will your parents be when you're grown up?